by Caleb Jones | Aug 13, 2015 | Business
Full credit for this concept goes to Gerry O’Brion. When developing your brand, from which your marketing should spring, here are the four questions you should ask. These are the same four questions used by successful, multibillion dollar corporations. 1. Who is your...
by Caleb Jones | Aug 9, 2015 | Business Success
Customers are worth more in some businesses than in others, based on the number of times that same customer buys from you. If you sell blu-ray players, a customer doesn’t have much long-term value. He buys a blu-ray player and then you’ll probably never...
by Caleb Jones | Jul 30, 2015 | Travel
I’ve been trying to get to Washington DC for a few years now, and every time I tried life has interceded. Finally I’m here. As I’m writing (most of) this blog post, my trip is almost done, having been here about two weeks. First I attended a...
by Caleb Jones | Jul 28, 2015 | Business
I used to frequent a dry cleaning establishment located about four minutes away from my house. The location was very convenient because it was close and always on the way to just about anywhere else I was going. They did an adequate job. They didn’t screw up my...
by Caleb Jones | Jul 21, 2015 | Personal Effectiveness
Utter neutrality is not a condition that exists in human life. Everything you do or do not do either harms you or helps you. Everything either gives or takes away. Everything either adds or lessens. There isn’t any action (or inaction) that results in “nothing.”...
