Looking For Alpha Male 2.0? Click Here

SOVEREIGN CEO BLOG

New articles are posted here every week, plus follow the YouTube channel for 5 new videos a week.

How to Cure Your Fear of Heights

I’ve never been afraid of heights. As I’ve talked about before, one of the fun things I do every time I go to a new city is to locate the tallest skyscraper and go hang out at the top floor. Every time I fly on an airplane, which is all the time, I always get a window...

read more

The Best Business Success Analogy I’ve Ever Heard

Today I'm going to give you the best analogy for business success I've ever heard in my life (and I've heard a lot). I'm no pilot, but my understanding is that when you're tearing down the runway right before takeoff, you need to push the throttle to 100% power. Only...

read more

Track Your Daily Numbers

One of the fastest ways to boost your productivity and results is to implement a system of daily accountability with yourself. There are lots of ways to do this, but the easiest way is to simply track your key numbers every day. "Key numbers" can mean different things...

read more

This Is Why I Don’t Own Stocks

If you haven't heard yet, the stock market just crashed, dropping over 1000 points before rebounding (somewhat). Everyone is freaking out, as is the usual case with the stock market. Everyone is blaming China's stock market woes, but that's simply the straw that broke...

read more

Why You Want Your Employees To Quit

Zappos, the online shoe store (recently purchased by Amazon) has a very interesting employee management system. The have a "standing offer to quit." At any time, they will pay $5,000 to any employee who wants to quit. What? Yep. Any employee who wants to quit...

read more

The 4 Branding Questions

Full credit for this concept goes to Gerry O’Brion. When developing your brand, from which your marketing should spring, here are the four questions you should ask. These are the same four questions used by successful, multibillion dollar corporations. 1. Who is your...

read more

Lifetime Value of a Customer

Customers are worth more in some businesses than in others, based on the number of times that same customer buys from you. If you sell blu-ray players, a customer doesn't have much long-term value. He buys a blu-ray player and then you'll probably never see him again....

read more

A Dragon In Washington DC

I've been trying to get to Washington DC for a few years now, and every time I tried life has interceded. Finally I'm here. As I'm writing (most of) this blog post, my trip is almost done, having been here about two weeks. First I attended a conference for...

read more

People Will Pay More For Better

I used to frequent a dry cleaning establishment located about four minutes away from my house. The location was very convenient because it was close and always on the way to just about anywhere else I was going. They did an adequate job. They didn’t screw up my...

read more

Nothing Is Neutral

Utter neutrality is not a condition that exists in human life. Everything you do or do not do either harms you or helps you. Everything either gives or takes away. Everything either adds or lessens. There isn’t any action (or inaction) that results in “nothing.”...

read more

Learning Gets Harder

When my daughter was about three years old, I sat her down in front of a computer for the very first time and showed her how to use the mouse. We used a simple coloring app at Barney.com (yes, the purple dinosaur). I showed her how to click, double-click, and drag....

read more

Greece – When the Corrupt Meets the Stupid

The chaos in Greece is a fascinating demonstration of what happens when the utterly corrupt and the patently stupid work together, and then against each other. Much like American politics, everyone is so busy taking sides that they forget both sides are wrong. On one...

read more

Getting A New House – What To Look For

I’m going to be moving at some point in the next 4-8 months. I’m doing the usual exercise of looking at a billion different houses with my real estate agent. This is the tedious part, spending all this time going through and looking at all the homes. For most of my...

read more

How To Get Free Gold

Here’s a fun and easy technique to make you feel rich and to capture some free money in your life. The average American creates between 42 and 89 cents per day in pocket change. That’s a few hundred bucks a year. If you have a family, multiply that number by the...

read more

You Were Never Taught How to Work

One of the greatest problems with the modern-day workplace is that people are not taught in school, or by their parents, how to work diligently, focused, and consistently. Instead, schools give kids a pile of work, show them how to do it, give them a deadline, and...

read more

Positive Thinking vs Power Thinking

Positive thinking is assuming a happy thought and focusing on it even if you know it’s not, or may not be objectively true. The best example is when you’re in a bad mood and you think or say to yourself “I’m happy!” You’re not happy, but you say it or focus on it...

read more

Airport Screeners Have A 95% Failure Rate Finding Weapons

https://www.youtube.com/watch?v=J3ccAKMXnSo The Department of Justice ran a test where they tried to smuggle weapons through TSA screeners at American airports. The airport screeners failed to find 67 weapons of the 70 tests. That's a 95% failure rate. These from the...

read more

Get Back to Nature

The above is a picture I took today. It’s the view from my tent. When I go camping, I try to get as close to water as I can, unless I’m out in the desert. I’m a city dweller and technology lover and always will be. Yet to be a well-rounded person, it’s really...

read more

Best Odds of Success

There’s one primary reason I’ve been successful in certain areas of my life. It’s this: I only do what has the highest odds of working. One of the great fallacies of life is that success is about beating the odds or being the exception to the rule. Nothing could be...

read more